Make it stand out.
Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Years ago, I had an idea. I was so passionate about sports, training, working out, a healthy lifestyle, and CrossFit that I decided to own my own Gym! It was a fantastic experience, and this is how I started to love small businesses and learnt how difficult and exciting it is when you try to turn your passion into your business.
Here are a few tips to make your business successful:
1) Define your target: Who do I want to serve with this product or service? This is critical because no product is for everyone. You need to design the experience and services based on a specific consumer persona; then you can expand, but at the beginning, you need to be very strict about this!
2) Why are they going to choose my brand-product-service? Now, why is this different from any other option in the market? 80% of the time, there is someone else offering the same, that dosent mean you can’t do it better, so don’t feel discouraged when you start looking at competitors, use this to make sure that you have strong differentiators that are going to make your idea-services better, cheaper, easier, or you have something special to win in that market.
3) When and where are the main consumption occasions? If you know this, you will know how to communicate with your potential consumer. Do they need you every day? Once per month? When are they going to think about your services or products?
These three basic questions will guide the entire strategy!